If information is frequently exposed to us, how does our brain process it?

When information is frequently exposed to us, our brain tends to process it more efficiently due to a phenomenon known as the "mere exposure effect." This effect implies that repeated exposure to certain information can lead to enhanced familiarity and understanding, which often results in memorization and retention of that information over time.

As we encounter the same information repeatedly, it becomes more likely to be encoded and stored in long-term memory. This long-term storage allows us to retrieve the information later when needed, making it a valuable part of our accumulated knowledge. The brain’s ability to consolidate frequently encountered information helps us to navigate the world more effectively, as it can integrate this knowledge into our long-term understanding and experiences.

In contrast, information that is not frequently encountered may not receive the same level of attention or processing, leading to its quicker disposal or only temporary retention in short-term memory. Long-term memory, on the other hand, is built upon consistent and repeated exposure, enabling deeper connections and associations within the larger framework of what we know.